Project overview: Create a pocket-sized branded brochure that would be a light-hearted way to communicate through storytelling the benefits, primarily convenience and time saving, of using the Pleuraguide chest tube insertion kit.
Challenges: The product marketing manager’s original idea was to create a flipbook. We worked with this idea for a little while but determined it was too outside the norm, it wouldn’t be utilized. We landed on making it a split-screen between the nurse who has the kit and one who’s running around locating all the components.
Other Team Members: Product marketing manager, photographer, actors/models
My Role: Art Director; all design from concept to production. Obtained estimates, hired photographers, cast actors/models, organized and art directed photoshoot
Tools: Indesign, Photoshop, Illustrator
Deliverables: One slim jim brochure
