The Assignment: Create a series of branded emails for an educational institution that encourages potential students to sign up for classes by demonstrating what the classes will do for them.
The Challenge: The first round of the series was sent out to web visitors. The messaging was of a general nature with light branding. The messaging becomes more specific and branding increases as the potential student demonstrates an increased interest. The layouts were to be used as templates and needed to be flexible for sales reps to tailor as needed.
Other team members: Director of Acquisition Marketing, staff graphic designer
My role: Visual Designer, image research, layout, image manipulation
Tools: Hubspot, Indesign, Illustrator, Photoshop, Powerpoint
Deliverables: 5-7 email templates set-up in Hubspot
The following are slides of the projects as it evolved.
